Jim Crockard, Chief Executive Officer

Jim is a lifelong resident of Southwestern Pennsylvania and was born and raised in Greene County, PA.  Jim has been a licensed CPA and attorney for his entire career. He was employed by Ernst & Young LLP in Pittsburgh, PA from 1995 through 2000. In 2000, he joined Equitable Resources (predecessor company to EQT Corporation), a public company headquartered in Pittsburgh, PA with Appalachian gas utility, midstream and conventional upstream businesses, where he initially held various tax and finance positions. Jim was promoted to Corporate Treasurer in 2006 and led the effort to restructure ​Equitable Resources into EQT Corporation following the repeal of the Public Utility Holding Company Act, as well as the execution of nearly $2 billion of public debt and equity raises to finance EQT’s entrance into horizontal shale development in Appalachia. He was later promoted to Senior Vice President of EQT Production, and before resigning from EQT in 2014, he had functional upstream responsibilities including strategic planning, process improvement, business development and land operations with a 125+ employee reporting structure. Following the expiration of a one-year non-compete agreement with EQT, Jim subsequently co-founded LOLA in 2015 where he was elected Chief Executive Officer and was also appointed as a Member of the Board of Managers. Under Jim’s leadership, LOLA built and controlled a 17,500-acre position via greenfield leasing and mineral buying in the core of the dry gas Marcellus/Utica play in Greene County, PA and Monongalia County, WV in less than 18 months. Within the acreage footprint, he and his land and operations team established an initial 7 pad locations able to support drilling of 25 Marcellus wells, 18 Upper Devonian wells and 2 exploratory Utica wells, supplemented by over a dozen additional working pad locations, as well as establishing right of way access for the initial pad locations to take-away pipelines with capacity to sell the anticipated gas production.  LOLA exited the position after only a full two-year cycle from initial startup (ahead of financing and staffing efforts) to a closed and funded sale to a strategic buyer just ahead of drilling at a favorable return on investment (approximate 2x ROI and >50% IRR). Jim received his BS in business administration from Waynesburg University in 1991 and his JD from the West Virginia University College of Law in 1994.​ 

Joe Morris, Chief Operating Officer

Joe was born and raised in West Virginia.   Joe worked his way through college as a roustabout, pumper, well tender, rig operator, truck driver, and dozer operator with Creston Oil Company, including two years full-time.  He is a Certified Petroleum Geologist and worked for Ashland Exploration from 1981 to 1997 in a wide variety of geology and exploration advisors positions.  Following a stint with Ryder-Scott from 1997 to 1998, Joe joined Equitable Resources (predecessor company to EQT Corporation), a public company headquartered in Pittsburgh, PA with Appalachian gas utility, midstream and conventional upstream businesses, where he first served as a Senior Geologist evaluating various plays within and without the Appalachian Basin for acquisition and development and was a member of the team that acquired Statoil’s Appalachian business in 2000.  He then served as the Development Team Leader for EQT’s Eastern Kentucky districts from 2001 to 2006, managing a land, engineering and geology development team, that was responsible for the drilling of 120 wells/year over the last three years, adding approximately 160BCF in new reserves.  From 2006 to 2011, Joe served in various geology positions responsible for EQT’s Marcellus, Devonian Shale (Lower Huron) and Coal-Bed Methane plays, including 375+ horizontal wells for shale, tight sand and conventional targets; 220+ CBM wells; 60+ vertical shale, tight sand and conventional targets; and test wells for new targets and areas, including horizontal CBM, Marcellus, Berea and Upper Devonian targets. Joe was promoted to EQT’s Vice President Geoscience in 2011 and through his exit in 2017 was responsible for all geoscience efforts related to EQT’s Marcellus, Utica, Upper Devonian and Lower Huron plays, as well as deeper exploration in the Appalachian Basin, including the Rogersville Shale.  Joe also oversaw new ventures evaluations for the Permian, Williston (Bakken), Niobrara, Mississippian Lime plays in the United States and unconventional plays in China.  ​Joe received his BS in Geology from West Virginia University in 1981 and his MBA from Morehead State University in 1992.

Dave Bradley, Chief Commercial Officer
Dave was born and raised in Southwestern Pennsylvania. Dave was a licensed CPA and worked for Arthur Andersen in Albuquerque, NM and KPMG LLP in Pittsburgh, PA from 1994 through 2000.  In 2000, he joined Equitable Resources (predecessor company to EQT Corporation), a public company headquartered in Pittsburgh, PA with Appalachian gas utility, midstream and conventional upstream businesses, where he served in various accounting positions, including Assistant Controller of Equitable Production Company, Director of Corporate Accounting for Equitable Resources, and Director of Risk Assessment reporting directly to the Audit Committee of the Board of Directors for Equitable Resources. In 2006, Dave was promoted to Vice President of Planning & Land for EQT Midstream where he organized a stand-alone midstream land department.  In 2010, he was promoted to Group Senior Vice President of Land & Construction with a 100+ employee reporting structure.  In 2011, Dave was promoted to Senior Vice President, Midstream Asset Management and Sales where, before resigning in 2014, he had functional midstream responsibilities for producer services, business development, the marketing of gathering, transmission, storage and compression services, and support of the formation of EQT’s midstream MLP and related M&A transactions. Dave subsequently joined LOLA in 2015 where he was elected Chief Commercial Officer.  At LOLA, he was instrumental in leading the effort to ensure that right-of-way access for LOLA’s drilling operations were in place ahead of drilling, along with executable plans to allow for the gathering and sale of the related gas production.  He received his BS in accounting and business management from Indiana University of Pennsylvania in 1990.

Lacey Vincent, Controller and Secretary/Treasurer

Lacey has spent her entire working career in the Greater Pittsburgh region.  Lacey is a licensed CPA and worked for KPMG LLP in Pittsburgh, PA from 1997 through 2004 rising to the rank of Senior Manager.  One of her most significant client assignments with KPMG was Petroleum Development Corporation, an Appalachian based oil and gas operating company.  In 2004, Lacey joined MEDRAD, a manufacturer and distributor of high tech medical devices comprising that segment’s Americas division within Bayer HealthCare and based in Pittsburgh, PA.  Within MEDRAD, she served in a variety of accounting positions rising to the level of Head, Americas Controlling before her departure in 2012.  From 2012 through 2015 Lacey served as the Controller for Plextronics, Inc., also based in Pittsburgh, PA, a Carnegie Mellon University R&D spinoff and international startup technology company that was private equity backed. She subsequently joined LOLA in 2015 where she was named Controller and elected Secretary/Treasurer.  At LOLA, she led the accounting, finance and administrative functions of this private equity backed grass-roots start-up oil and gas operating company that was successfully sold in 2017 to Rice Energy.  Lacey received her BS in accounting from West Virginia University in 1996 and her MBA from the University of Pittsburgh in 2008.


LOLA Energy Resources, LLC has deep local relationships and the technical know-how to execute our plans in the right place with the right people. As local residents and natives of the area, we fully intend to create win-win opportunities for our local landowners and local vendors that collaborate with us.